Corporate branding
Master brand architecture, sub-brand rules and naming conventions.
Corporate Identity
One organisation, one voice — across every department that produces something.
Corporate identity is identity at organisational scale: multiple teams, sub-brands, regions and document types, all needing to look like the same company.
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About the service
Corporate identity covers the organisation-wide system: master brand and sub-brand rules, document and presentation templates, stationery, signage and internal communication assets.
We design the templates people actually use daily and make the correct route the easiest one. Governance is part of the deliverable, not an afterthought.
- The problem it solves
- At scale, brand fails through templates. Every department builds its own deck, its own report cover, its own email signature — and the company looks like five companies.
- Who it's for
- Multi-team companies, groups with sub-brands, professional-services firms and organisations preparing for a merger, listing or major restructure.
- Why it matters
- Credibility in B2B is cumulative. Every proposal, invoice and deck either reinforces the same organisation or quietly undermines it.
What we offer
The pieces that make up a corporate identity engagement.
Logo & lockups
Departmental, regional and co-branded lockups with usage rules.
Corporate stationery
Letterhead, invoices, folders, envelopes and compliment slips.
Business cards
Card system covering roles, regions and multi-language variants.
Presentation templates
Slide systems for sales, board and internal use that survive being edited.
Brand guidelines
Organisation-wide standards with department-specific examples.
Communication assets
Email signatures, report covers, HR and recruitment collateral, signage.
Process
How a corporate identity project runs.
01
Audit
Collect what every department currently produces and map the drift.
02
Architecture
Decide the relationship between master brand, sub-brands and products.
03
Core system
Logo lockups, type and colour resolved at organisational scale.
04
Template design
The documents people make weekly, designed to be edited by non-designers.
05
Rollout kit
Files, fonts and instructions packaged per department.
06
Governance
Named owners, a request route and a review cadence written down.
Benefits
What changes afterwards.
We agree the measure before the work starts, so this section isn't a matter of taste.
Consistency at scale
Hundreds of documents a month that all look like one company.
Less design bottleneck
Good templates absorb the requests that used to become tickets.
Professional credibility
Procurement and boards read consistency as competence.
Faster onboarding
New teams inherit a working kit instead of guessing.
Industries we do this for
- Enterprise
- Professional services
- Healthcare
- Education
- Finance
- Technology
Related work
Projects that used this service.
FAQs
Questions we get asked.
- How does this differ from Brand Identity?
- Brand Identity builds the core visual system. Corporate Identity extends it across departments, sub-brands and everyday business documents.
- Can you work with our existing logo?
- Yes. Many corporate identity projects keep the mark and rebuild everything around it.
- Who maintains it afterwards?
- Your team, with named owners and a governance model we set up during rollout.
Further reading
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