Logistics
Density done deliberately: a dispatch board that stops hiding the exceptions.

Client
Atlas Freight
Industry
Logistics
Year
2024
Services
Design system, Dashboard design, Front-end handoff
The challenge
Atlas dispatchers ran six windows across two monitors. The load board showed everything at equal weight, so a truck three hours late looked exactly like one running on time.
Training a new dispatcher took eleven weeks, mostly spent memorizing where things were.
Our approach
We treated the board as an exception surface rather than a data table. Normal loads compress to a single quiet line; anything off-plan expands with the context needed to fix it and nothing else.
A monospace numeric scale, four severity states, and a keyboard-first command layer replaced the window juggling. We shipped the tokens and React components alongside the design so the front-end team never had to interpret a spec.
3×
Lanes handled per dispatcher
11 → 4
Weeks to onboard a dispatcher
0
Redlines needed at handoff
Exception-first dispatch board
Keyboard command layer
“We asked for a redesign of the load board. What we got was a different idea about what the board is for.”
Priya Nadkarni · Head of Operations, Atlas Freight
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