Contextual field studies
We observe the task where it happens — ward, warehouse, shop counter, home office.
UX Research & Audit
Find out why, before you pay to fix the wrong thing.
Analytics tell you where people leave. Research tells you why. We run the small, close, well-placed studies that change a decision — usually in under three weeks.
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About the service
Structured observation of real users, plus expert review of the product against usability, accessibility and task-completion standards.
Small samples, observed in context. Eleven users in their own environment beats thirty in a lab, every time.
- The problem it solves
- Teams argue about design in meeting rooms because nobody has watched a customer try to finish the task.
- Who it's for
- Anyone about to invest in a redesign, a new flow or a platform migration — and anyone whose funnel dropped without explanation.
- Why it matters
- Research is the cheapest part of the project and the only part that prevents the expensive mistake.
What we offer
The pieces that make up a ux research & audit engagement.
Moderated usability testing
8–12 participants per round, recorded, with a written decision per finding.
Heuristic UX audit
Expert review scored against task completion, clarity, consistency and error recovery.
Accessibility audit
WCAG 2.2 AA review with keyboard, screen-reader and contrast testing.
Analytics & funnel review
Quantitative baseline so qualitative findings land against real numbers.
Research operations
Recruitment, consent, incentives and a repeatable cadence your team can run.
Process
How a ux research & audit project runs.
01
Frame the question
One decision the research has to inform. If we can't name it, we don't run the study.
02
Recruit
Real users of the real product, screened against the behaviour that matters.
03
Observe
In context, with the interruptions that actually occur, timed end to end.
04
Synthesise
Patterns, not anecdotes — clustered and weighted by cost to the business.
05
Prioritise
A fix list ordered by impact against effort, with owners attached.
06
Debrief
A working session, not a slide deck read aloud.
Benefits
What changes afterwards.
We agree the measure before the work starts, so this section isn't a matter of taste.
Cheaper decisions
Three weeks of evidence routinely saves a quarter of build.
Alignment without politics
Recordings end arguments that opinions extend.
A prioritised backlog
You know what to fix first and roughly what it costs.
Compliance headroom
Accessibility findings arrive early enough to be cheap.
Industries we do this for
- Healthcare
- Fintech
- Public sector
- Logistics
- SaaS
- Commerce
Related work
Projects that used this service.
FAQs
Questions we get asked.
- How many users do you need?
- Usually 8–12 per round. Past that, sessions sharpen the language rather than change the decision.
- Can you test a competitor's product?
- Yes — comparative testing is often the fastest way to size an opportunity.
- What do we get at the end?
- Session recordings, a findings document written as decisions, and a prioritised fix list.
Further reading
Next service
Product Design
Design the whole product