We deleted a third of the checkout and sales went up.

Kindred sells from 400 independent makers. Multi-vendor carts meant multi-shipment reality, and the checkout tried to explain all of it at once — three shipping estimates, two tax lines, a promo drawer nobody opened.

Mobile completion sat at 41%. Screen-reader users could not complete a purchase at all.

Twelve moderated sessions, four with assistive-technology users, told us the same thing: people wanted one number they could trust and one place to change it.

We collapsed to a single running total with a tap-to-expand breakdown, moved shipment splitting to post-purchase where it actually matters, and rebuilt the form with real labels, live regions, and a visible focus system. WCAG 2.2 AA verified externally.